The buzz around social media continues to grow over time. As a small business, it is one of the most powerful channels of communication and feedback that you can have with your customers, as well as other stakeholders. The power of social media can be tapped by almost any business, whether you are B2B or B2C. However, there are some lessons to keep in mind to make the most of social media for business.
There are a number of social media channels that you can use – Facebook, Twitter, YouTube, Google+, LinkedIn – the list goes on. It is very tempting to try and be on every one of those platforms, and technically, you could sign up for all of them in one afternoon. However, maintaining each one takes time and effort. Therefore, it makes more sense to focus on the platforms where your customers or stakeholders congregate and engage with each other or the brand. The idea is to start slow and make your presence felt in one or two platforms before you take on another. An abandoned Facebook page or Twitter feed does more harm to your reputation as a business than not having one at all.
Let others tell your story
This is something that reveals that you have supreme faith in your product or service. What makes social media really social is the opportunity that you customers have to speak to and about you. Letting your customers or users talk about you demonstrates your confidence and adds credibility to the reviews or feedback.
Identify knowledge gaps that customers have
Social media is all about engagement. It is not the ‘here’s what I think you should know about me’ push of information that traditional advertising does. Social media has to pull in customers and stakeholders and get them interested in what you have to say. And a great way of getting them interested is to give them information that is useful to them in their business. Even the information you want to share about your business has to be tailored around how it can help others.
Don’t forget to the human touch
Everyone who interacts with you on social media interacts as a person. Therefore, you have to treat them that way. Listening to them, keeping track of the conversations that are happening, acknowledging both the bouquets and brickbats that may come your way on your social media channels go a long way in keeping your followers engaged and positively inclined towards your brand or business.
Don’t stop at just spreading information
The real power of social media networks lies in the versatility. While platforms like Facebook, Twitter and Pinterest can help spread information about your business, they are also very effective channels of communication to get feedback, answer queries and resolve problems. It doesn’t stop there. These platforms can also be powerful tools for hiring new talent. You can use LinkedIn, Twitter and Facebook to spread the news that you hiring, as well as to search for talent on LinkedIn among your target group of candidates. A powerful digital presence will also attract top talent to your business simply because of your increased profile.